“Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.” — Krystal Wu, Social Media Community Manager, HubSpot
“It’s important to be where your audience of potential customers is today, and where they might be tomorrow.” — Andrew Delaney, Senior Manager of Social Media, HubSpot
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk, CEO, VaynerMedia
“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” — Richie Norton, Author
“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori R. Taylor, Founder, Rev Media Marketing
“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” — Matt Goulart, Founder, Ignite Digital
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, Board of Directors, Cars.com
“Our head of social media is the customer.” — McDonald’s
“Don’t use social media to impress people; use it to impact people.” — Dave Willis, Writer & Pastor
“Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot
“Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President, Chris Brogan Media
“Less is more. Keeping it simple takes time and effort.” — Jeff Bullas, CEO, Jeffbullas.com Pty Ltd.
“Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker & Author
“Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights
“Inspiration is the most important part of our digital strategy.” — Paull Young, Charitable GIving Lead, Facebook
“Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy
“Don’t build links. Build relationships.” — Rand Fishkin, Founder, SparkToro
“Discoverability equals sales in the digital world.” — Dev Chandan, Founder, Dev Chandan
“Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett, Co-authors
